How To Sell Your Products Online
The internet has become an incredible tool for retailers, as its expansive reach allows you to build a global customer base. Many customers are now accustomed to making their purchases online, and it is almost expected that retailers have some form of digital storefront.
Although brick and mortar shop is still an entry way of starting a business for those who aren’t so internet savvy, it can be a highly risky form of investment these days. As for this topic, we shall only focus on sharing with you on how you can sell your products online.
When you are first launching your business, the process of setting up an online store can be daunting, as the market is highly saturated. You will need to figure out how to engage with your target demographic online. Let’s take a look at some of the best places to sell your products online and how to get started.
Platforms for Online Sales
There are a variety of different platforms you can use to sell your products online. These platforms make it easier to set up an appealing online storefront and list your products. They can also streamline the payment process for both you and the customer. The best platform for your business will ultimately depend on what you want to sell.
- Shopify
Shopify stands out from the other platforms on this list because it is the only one that allows you to create your own website, rather than having a storefront on someone else’s website. Shopify integrates with web hosting platforms like WordPress, Squarespace, and more. In addition to their robust payment processing tools, Shopify also has branding and marketing features to help you reach your target customers.
- Etsy
Etsy is the largest online marketplace for handmade goods. You’ll find a huge range of goods available on Etsy, but it is particularly popular for jewellery, home goods, art, and toys. Setting up an Etsy storefront is very easy, and they have tools to help you with digital marketing, payment, and shipping. Etsy does charge listing and processing fees for each product.
- Amazon
Amazon has become one of the world’s largest online marketplaces. No matter what item you’re looking for, there’s a good chance you can find it on Amazon. This makes it a great platform if you want to reach a large global market. The biggest advantage of selling on Amazon is that they have so many support features built in, including fulfilment and advertising.
- Bonanza
Bonanza is an up-and-coming marketplace for online sellers. You can sell virtually anything on Bonanza, but it is most well-known for fashion, beauty, and homeware items. What makes this site stand out is its low fees. While they do charge a small sales fee, they don’t charge any listing fees, which means you’ll only pay when you sell a product.
- eBay
eBay is the oldest online sales platform out there, as it has been online for more than 25 years. While eBay originally focused on online auctions, you can now sell items directly as well. eBay does have high listing and selling fees when compared to other platforms. However, they also have a very established customer base, and it can be a particularly effective platform for selling unique or niche items.
How to Sell Products Online
Selling your products online can have a steep learning curve. Here are some key steps to take as you start your online business. Creating a presence online with video and animation makes it easier to achieve success.
- Find your target audience and choose a platform.
Before you build your online store, you’ll need to identify who your target audience is and determine where they hang out online. Consider demographics like age, gender, and location as well as specific consumer interests when determining your target audience. The more specific you can be when defining your customer profile, the better. Then, you can use this information to figure out where your target customer spends time online, and which online sales platform will be the best fit for you.
- Develop branding materials.
Before you build your online shop, you will need to put together your branding materials. Having an instantly recognisable brand is key when marketing your products online. Today’s consumers are exposed to a huge variety of brands, so it’s very important for your brand to stand out from the crowd. Some of the branding materials you will need for your online store include a logo, colour scheme, fonts, and a brand persona that you can imbue into your copy.
- Create product listings.
Once you’ve selected a platform and created your branding materials, the next step is to create listings for each product. Each listing should include a detailed product description as well as high-quality photos. You may also choose to create product videos showing each item in action. Many online sales platforms have tools to help you create appealing product listings.
- Develop a shipping strategy.
Another key component of selling your products online is shipping. Some larger platforms like Amazon have fulfilment services for their sellers, but many do not. Get quotes from multiple shipping services to get an idea of how much things will cost and use this information to set your shipping prices. Most shipping services will offer bulk pricing for large orders. Be realistic about what type of shipping you can offer when you’re starting out. While customers love to have fast shipping options available all over the world, this likely isn’t going to be realistic when you are first starting out.
- Market your online store.
Your customers aren’t going to magically find your online store on their own. Once you have your online storefront set up, you’ll need to develop a marketing strategy. Shopify and many other online sales platforms have built-in marketing tools you can use. Ultimately, where you advertise will depend on what type of store you have and who your target customers are. Google PPC ads and social media ads are great places to start. Having a good SEO strategy can also help the right customers find your online store more easily.
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Final Thoughts
Setting up an online store is a great investment in the future of your business. A well-designed online shop with videos or animation online will help you reach a broader range of customers and improve your brand recognition. Your customers will also appreciate the convenience of being able to buy your products online.
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